Maison & Manufacture CerfLand

Le Club · by invitation

One hundred members.Not one more.

You enter by invitation. You stay by contribution. You leave by decency.

Established · 2024

CerfLand
Club

One hundred members. A single Club. Four gatherings. An infrastructure of relationships that lasts.

Three membership tiers

Member · Circle · Inner Circle.

Each tier defines the intensity of your engagement and the depth of your access to the network.

Tier 1

Member

390

per month · 12-month minimum

Access to the four annual gatherings, the digital Magazine, and one annual strategic conversation with Armin Keshani.

  • Access to the 4 annual gatherings
  • The Club Magazine · digital
  • The Journal · open access
  • 1 conversation with Armin Keshani · 1h/yr
  • 12-month engagement
Become a Member
Recommended
Tier 2

Circle

890

per month · 12-month minimum

Everything in Member + an annual Capital Roundtable, warm introductions, a quarterly printed Magazine, 3 annual conversations with Armin Keshani.

  • A host role at the dinners
  • 1 Capital Roundtable invitation/yr
  • 2 warm introductions/yr
  • The Magazine · quarterly printed edition
  • 3 conversations with Armin Keshani/yr
  • Pitch refinement · 1 session/yr
Join the Circle
Tier 3

Inner Circle

By co-optation

5 places a year · no fee

By annual co-optation only. 5 places a year. A quarterly Capital Roundtable, 5 warm introductions/yr, monthly conversations with Armin Keshani.

  • Annual co-optation (5 places/yr)
  • A quarterly Capital Roundtable
  • 5 warm introductions/yr
  • Pitch refinement · 3 sessions/yr
  • The Magazine · bound Prestige edition
  • Monthly conversations with Armin Keshani
  • Pre-emption on new services
Request co-optation

Member membership is included in the MAISON plan (value €4,680/yr). Circle membership is included in the DOMAINE plan (value €10,680/yr).

Four annual gatherings

March · June · October · December.

March · Paris

Spring Dinner

The opening dinner. No keynote. Eight people per table, one theme per table. Moderated by an Inner Circle member.

June · Paris

Masterclass

An invited figure — a writer, a historic founder, a museum curator — shares their territory. 30 to 50 people.

October · Provence or the Loire

Founders Forum

The deepest gathering of the year. 18 to 24 people in 48h residence. Reserved for Circle and Inner Circle.

December · Paris

Year-end Ceremony

All members invited. A cocktail, a short reading, and the annual Maison CerfLand Prize.

Investor Connect

A curated base, not one more directory.

Identifying the investors genuinely aligned with a luxury house takes continuous analytical work — not one more export.

Investor Connect is the Club's curated investor base: European family offices and funds selected and qualified by the Maison's analytics team, continuously enriched. Every introduction remains nominative, prepared, and preceded by a mutual NDA — never a mass list.

CriterionMemberCircleInner Circle
ScopeEuropean family offices & fundsExtended scope · Europe + UKInternational scope, tailored
Movement watchPeriodic synthesisClose synthesisPriority signalling
IdentitiesAnonymised profilesNamed under NDANamed + prepared direct introductions
AccessReadingReading + dedicated selectionsAccompanied by the analytics team

Discretion and commitments

Six contractual guarantees to members.

    01

    Absolute confidentiality of the membership

    No public directory of members. No public mention without explicit written consent.

    02

    A mutual NDA at each introduction

    Every warm introduction is preceded by a mutual NDA signed by the three parties.

    03

    Off-the-record for the Capital Roundtable

    No photos, no recordings, no post-event press release.

    04

    No commercial use of member data

    Profiles, preferences and introductions stay within the Le Club perimeter.

    05

    Editorial independence of the Magazine and the Journal

    No member can steer the content published.

    06

    The option to withdraw within 30 days

    At any time, on a simple written request. Full data deletion within 30 days.

If the spirit of the Club
speaks to you.

A 45-minute conversation with Armin Keshani or a member of the Editorial Committee. No pressure. With the honesty to tell you whether Le Club is right for you — or whether it is not.