Maison & Manufacture · Paris · Monte-Carlo · French Riviera

The Maison.

The French atelier of strategic direction and large-format production for luxury houses.

Strategic direction

We think the brand through before we produce it — territory, line, intention. Strategy always precedes the image.

Large-format production

Broadcast films, DOOH, signature campaigns — from concept to broadcast, under one roof, at the luxury standard.

Thirteen executive programmes

A French atelier — Paris · Monte-Carlo · French Riviera — governed by confidentiality, compliance and taste.

Thirteen executive programmes.
One standard.

The two engines

Two engines, one signature.

The Maison directs and produces under one roof: the campaigns that carry your name, and the digital that keeps them alive.

ICreation & Production

A scene from a brand world produced at the Studio: the CerfLand stag in a suit outside the lit facade of the Casino at night.

The Studio

Sites, applications & brand games — one scene from the CerfLand Casino.

Broadcast films, urban display, metro, airports, magazine press. Concept, art direction and post-production stay inside the Maison — one quotation, one signature.

What this engine produces

  1. Core craft

    Films & large-format campaigns

  2. Interactive

    Sites, applications & brand games

  3. Object

    Signature objects & NFC

The Studio

IIDigital & Platforms

Cerfi’s conversation open on cerfland.fr: the incarnated avatar, the welcome and the three entry doors.

Cerfi and the platforms

Written conversation and browser voice — this site’s own widget, as a visitor sees it today.

Installed on your own site with a single line of script. Cerfi welcomes, answers from your approved knowledge, books real appointments in a real calendar — and hands over to a human the moment the subject calls for one. “Bespoke Agents” is not a second agent: it is the same one, deployed for a single craft.

What this engine produces

  1. Flagship product

    Cerfi, the digital employee

  2. Business line

    Bespoke Agents

  3. Operated systems

    Client workspaces & governance

Cerfi

Armin Keshani, founder of Maison & Manufacture CerfLand, seated in a leather armchair with the Monaco harbour at dusk behind the glass.
Armin KeshaniFounder & Director of the Maison
Paris · Monte-Carlo · French Riviera

The founder

Armin Keshani, founder of the Maison.

I founded CerfLand because I could not find, anywhere in the luxury market, a structure able to hold art direction, production and strategy under a single signature.

Too many agencies subcontract; too many groups treat family houses like mass-market brands. Here, every deliverable is directed, produced and signed inside the Maison.

13executive programmes
10institutions
3fields of expertise

The full register

Handwritten signature of Armin Keshani.
Armin KeshaniFounder & Director of the Maison

The commitment

“If the Maison is right for you, we will say so. If it is not, we will say that too — plainly, without manoeuvre.”

Armin Keshani · founder

The body of knowledge

Thirteen executive programmes. All named.

Each mark opens what the institution delivered: the exact programme title and its field. Nothing else.

The institutions

2 programmes delivered

Supporting document presented on request, under a confidentiality agreement.

Oxford Saïd Business School

Delivered by

University of Oxford · Saïd Business School

Programmes delivered

  • AI Foundations for Business Professionals

    Artificial intelligence, agents & transformation

    Category: Specialization
  • AI in Media

    Artificial intelligence, agents & transformation

    Category: Specialization

Each mark names the institution that delivered the programme taken — certified programmes taken online. It is not an affiliation, a partnership or a sponsorship.

See all thirteen programmes

Artificial intelligence, agents & transformation

6
  • AI Foundations for Business ProfessionalsUniversity of Oxford · Saïd Business SchoolSpecialization
  • AI in MediaUniversity of Oxford · Saïd Business SchoolSpecialization
  • AI For BusinessThe Wharton School · University of PennsylvaniaSpecialization
  • AI Agent DeveloperVanderbilt UniversitySpecialization
  • Google AIGoogleProfessional track
  • Generative AI & AI Agents with Amazon BedrockAmazon Web ServicesProfessional track

Strategy, marketing & growth

6
  • Business FoundationsThe Wharton School · University of PennsylvaniaSpecialization
  • Business and Marketing StrategiesUniversity of LondonSpecialization
  • Marketing StrategyIE Business SchoolSpecialization
  • Google Digital Marketing & E-commerceGoogleProfessional track
  • Adobe Marketing SpecialistAdobeProfessional track
  • Social Media MarketingMetaExecutive programme

Luxury management & direction

1
  • Management of Fashion and Luxury CompaniesSDA Bocconi · Università BocconiExecutive course

The most recent specialisation

Marketing Psychology & Neuromarketing

2026 specialisation · consumer psychology

Verification

Every programme is verifiable. The corresponding supporting documents are presented under a confidentiality agreement, on request.

The atelier

One signature. Enforceable commitments.

The founder leads the Maison and holds its key functions — editorial direction, production direction, Studio & post-production, client relations — with selected specialist partners according to the project. No intern billed at a senior’s rate. No offshore subcontracting.

Our home
Paris · Monte-Carlo · French Riviera
European arc
Geneva · Milan · London · Madrid
Global horizon
Dubai · Riyadh · Tokyo · Singapore · Hong Kong · Seoul · New York · Los Angeles · Miami

Join the Maison

What the contract owes you

  • Absolute confidentialityA perpetual mutual NDA, signed at engagement.
  • Data governanceEuropean hosting; technical processing outside the EU is kept under safeguards.
  • Production transparencyAny production assisted by generative tools is disclosed beforehand.
  • Enforceable timeframesPrecise contractual guarantees, plan by plan.
  • Full handoverYour assets are returned to you at the end of the engagement.
  • Regulatory frameworkGDPR and the EU AI Act: human governance and transparency built in.

Read the Quality Charter

The conversation

Let’s talk about your house.

Tell us what you are preparing. You receive a first personal reply within 24 business hours — and if the Maison is not right for you, we tell you honestly.