Maison & Manufacture CerfLand · Paris · Monaco · Nice
A strategic direction.
A cinematic creation.
A single atelier.
We design and produce, under a single signature, the editorial presence and campaigns of European luxury houses.
Three disciplines. No intermediary. No pitch.
Chargement
Our difference
What the market splits across five agencies, the Maison unites under one.
« We design and produce in-house, in absolute editorial coherence, in four to six weeks.
Human art direction. Governed generative capabilities. One signature — from the first brief to the final deliverable. »
Human art direction
Concept, script, casting, art direction. This layer remains one hundred percent human — carried by our production director, present at every shoot. The signature of the Maison, not that of a rotating team.
Integrated production
Broadcast-ready films, sites and applications, brand games, signature NFC objects, proprietary virtual influencers. From the fifteen-second cut to the five-minute documentary. One quote. One signature.
Proprietary digital workforce
Up to seventeen collaborators personalised to your house — named with you, calibrated to your tone, active around the clock. No turnover. No forgotten brief. Under the supervision of a CerfLand Senior Director.
It is precisely this combination that exists nowhere else — not at this price, not under a single signature.
Exceptional Venues
Your prestige is impeccable. Your digital aura deserves the same rigour.
A century-old palace, an estate, a jewellery house: your excellence is lived on site. In the hyper-digital era, that aura also plays out on a screen — and the slightest dissonance shows. We are the keepers of your image, where it is most exposed.
Each universe has its own dedicated direction and its own digital workforce — calibrated to its codes, its constraints and its exigence. We do not sell content: we insure your aura.
Lines of engagement
Five plans. One per stage of maturity.
From your first structured presence to the Maison's total engagement. Strategic direction, digital workforce, production and Club access — under a single monthly plan.
Entry point
ÉMERGENCE
€2,400
excl. VAT / mo · 3-month min
For brands aspiring to luxury. Restaurant, café, boutique, atelier — €200K to €500K in revenue.
Begin with ÉMERGENCEFirst engagement
ATELIER
€5,800
excl. VAT / mo · 6-month min
For established aspirational boutiques and emerging brands, €500K to €3M.
Begin with ATELIERIntegrated direction
MAISON
€11,200
excl. VAT / mo · 12-month min
For established brands moving upmarket, €3M to €20M. Couture, hospitality, distillery, jewellery.
Begin with MAISONMulti-channel international
DOMAINE
€22,800
excl. VAT / mo · 12-month min
For multi-channel houses expanding internationally, €20M to €80M. Palaces, distributed couture, global perfumery.
Begin with DOMAINEBy co-optation
PILOTE
from €78,000
excl. VAT / mo · 18-month min
For global houses and listed groups, €80M and beyond. LVMH brands, Kering brands, Cartier-tier independents.
Request a quoteYour situation fits no plan? Let us book a conversation.
The Studio
From the fifteen-second spot to the brand documentary.
Broadcast-ready cinematic productions, immersive sites and applications, interactive brand games, proprietary virtual influencers, signature NFC objects. Human art direction. Governed generative capabilities. One house — from the first brief to the final deliverable.
Films & broadcast-ready spots
From the 15s manifesto to the 5-min brand documentary
Signature sites & applications
Showcase · immersive WebGL · SaaS · iOS/Android mobile
Brand games & interactive
Launch · loyalty · serious game · B2B
Proprietary virtual influencers
Models in your image, multilingual voice, perpetual ownership
Signature objects & NFC
Metal cards, leather cases, fine stationery, NFC plaques
Bespoke agents
AI-readiness diagnostic · full AI workforce deployment
Augmented Direction is our proprietary method. Three disciplines, one atelier: human art direction remains entirely carried by our production director. Traditional cinematic capture is deployed when the project demands it. The most advanced generative capabilities, governed by our direction, multiply production without ever diluting it.
And when the project calls for it, the Maison coordinates media placement — at the networks' official rates, in full transparency. Media Booking.
The Method in action
Three movements. One signature.
Every engagement follows the same discipline. Here is what the Maison deploys, concretely — the details of each mission remain shared under a confidentiality agreement.
The diagnosis
Before any production, a reading. We study your house — positioning, signature, presence — and return a written document. Not a sales promise: an analysis.
The workforce deployed
Up to seventeen digital collaborators, named with you, calibrated to your tone. Active day and night, without turnover, under the supervision of a CerfLand Senior Director.
Integrated production
Broadcast-ready films, editorial presence, sites, signature objects: designed and produced under one roof, in four to six weeks, under a single signature.
Real engagements presented on request, under a confidentiality agreement.
The Maison
Maison & Manufacture CerfLand did not inherit its address book.
It built it — programme by programme, relationship by relationship.
Thirteen verifiable executive programmes earned from ten institutions of reference — Oxford (Saïd), Wharton, University of London, IE, Bocconi (luxury & fashion), Vanderbilt, Google, AWS, Adobe and Meta. From AI Foundations for Business Professionals to Management of Fashion and Luxury Companies — the full detail on The Maison. Five senior in-house functions. No intern billed at a director's rate. No offshore subcontracting.
Every engagement is supervised by a CerfLand Senior Director, from the first audit to the final editorial committee.
If the Maison is not right for you, we will tell you — clearly, without manoeuvre.
13 programmes · 10 institutions · 60+ modules
Ongoing watch 2026 — a permanent synthesis of cutting-edge algorithmic strategy and luxury craft, keeping the method ahead of the market. Latest 2026 specialization: Marketing Psychology & Neuromarketing.
First step
Let us talk about what your presence must truly produce.
Not a sales demonstration. A structured exchange, thirty minutes, to understand your situation and determine the right form.
If Maison CerfLand is not right for you, we will tell you.