CerfLand Studio
The Studiounder one roof
What you see is only the surface. Sweep the light — the work lies beneath.
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Six production pillars
From the fifteen-second spot to the brand documentary.
Films & cinematic spots
Cinematic videos, TV spots, manifesto films, 360° suites
Broadcast advertising
TV, DOOH, metro, airports, cinema, magazine press
Signature Objects & NFC
Metal cards, leather cases, fine stationery, NFC plaques
Virtual influencers
Proprietary multilingual models, voice clones
Visual heritage
Product photography, leadership portraits, real-estate dossiers
AI-readiness audit
An AI-transformation diagnostic for groups
Pillar I
Films & cinematic spots.
Eleven formats of cinematic production, from the short manifesto to the brand documentary. All broadcast-ready. All delivered with full all-channel rights included.
The anatomy of a purchase
What you are buying, exactly.
A Studio service is not a tariff line: it is a fabricated object — a problem solved, a method, a delivery, a frame. Choose a service: its complete anatomy unfolds, from brief to result.
The service
The cinematic portrait of a gesture: the chef, the matter, the savoir-faire.
An exceptional table lives from a hand and an exigence — yet on screen it is too often reduced to food photos. What brings people in is the gesture, not the plate alone.
What you are buying
A short auteur film about your chef and your house: a written narrative, a shoot in the kitchen and the room, directed light and sound — not a recording.
The fabrication
Preparation
Scouting of kitchen and room, a preparatory interview with the chef, the narrative line and shooting plan written — validated by you before any camera.
Production
A tight shoot within your walls, at hours that respect your service — real gestures, real produce, real brigade. No staging that would betray the house.
Post-production
Editing, grading, mixing and restrained finishing — the CerfLand signature: the luxury of rhythm, never effect for effect’s sake.
The table stops being a backdrop: it becomes a story one chooses — and books.
The delivery
- What you receive
- The principal film, and the declensions your presence actually uses — short versions for your networks, excerpts for your site.
- Formats & adaptations
- Cinematic horizontal and social vertical, per the distribution plan defined together.
- Languages
- FR and EN subtitles per your markets; other languages studied per project.
The frame
- Review & approval
- Two approval milestones: the narrative line before the shoot, the cut before finishing. Nothing appears without your consent.
- Usage & delivery
- Your site, your networks, your in-room screens, your press kits — per the agreed usage plan.
- Rights
- Full usage rights on the agreed channels; written consent is collected from everyone filmed.
- Not included
- Media buying and paid campaigns are not included — they belong to Media Booking, on quotation.
Price & mechanism
On proposal — or within the plans (MAISON and above), where it draws from the unified production pool, never a contractual counter.
Talk about your tablePillar II
Broadcast advertising · TV · DOOH · metro · airports · cinema · press.
Twelve formats of large-format advertising with established media-owner partnerships. The Studio handles production. The Reservation Media Platform handles the space buy with a transparent margin.
Media placement — on quotation
Media planning, technical adaptation and third-party space buying (TV, large-format DOOH, transport, cinema, press) are coordinated on quotation, according to the country, market, availability and conditions of the relevant media owner or authorised intermediary. No partnership or certification is implied.
Pillar III · Signature Objects & NFC
Metal NFC cards, leather cases, fine stationery.
Business cards in stainless steel, PVD brass, noble metal-and-wood hybrids, or plated in 24-carat gold. All with a programmable NFC chip. Produced in partnership with a specialist London atelier, delivered in their bespoke leather case.
Discover the full cataloguePillar IV · Virtual influencers
Models your house owns.
Photorealistic AI-generated models, the perpetual property of your house. Synchronised multilingual voice (FR, EN, IT, ES, AR), appearances across all your channels without scheduling constraints, without image-rights purchases, without annual renegotiation.
Creation
A photorealistic 3D model developed over 4 to 6 weeks. House validation at each step.
Animation & voice
Multilingual lip-sync. A voice clone of an actor under an assignment contract.
Perpetual ownership
You own the model for life. No royalties. No renegotiation.
Engagement from
€45,000
delivered in 8 to 12 weeks · included in DOMAINE and PILOTE
Pillar V · Visual heritage
The archive that spans generations.
High-definition product photography, leadership portraits in colour and black & white, real-estate and heritage dossiers at museum quality. Kept in a private digital vault, restored as fine-art prints in A2 or larger on request.
Product photography
Studio light, a noble textile background, 50 MP minimum format.
Leadership portraits
Colour and black & white, editorial retouching, perpetual rights.
Real-estate dossiers
Architecture, landscape, interior — to sell or to archive.
Historical archives
Restoration of old photographs, high-resolution scanning, fine-art print.
Sessions from
€8,500
delivered in 4 weeks · perpetual rights included
Pillar VI · AI-readiness audit
A complete diagnostic for AI-workforce deployment.
For groups wishing to integrate an AI-agent workforce into their existing structure. A four-stage audit: mapping the current stack, identifying the bottlenecks, defining the automation scope, a 90-day deployment plan.
Full audit
€24,000
delivered in 3 weeks · included in PILOTE
Productized Campaign Packs
Eight complete campaigns, delivered turnkey.
For houses that prefer a closed scope to an open quote. Each pack brings together production, estimated space buy and reporting — at a fixed price known in advance.
Émergence Pack
€32,000
A 30s cinematic video + Mupi 100 faces 7d + 6 photos + 4 social videos + press brief
Engage the Émergence PackCollection Launch Pack
€85,000
A 60s broadcast cinematic film + DOOH Mupi 200 faces 14d + 8 photos + 4 social videos
Engage the Collection Launch PackIdentity Overhaul Pack
€125K
A complete visual identity + a 3-min manifesto film + launch DOOH + 100 NFC cards
Engage the Identity Overhaul PackPremium Seasonality Pack
€45,000/season
2 short films + street furniture 200 faces 14d + 1 editorial photo + a digital ambassador
Engage the Premium Seasonality PackIntegrated 360° Suite Pack
€265K
A 30s TV spot + urban DOOH 14d + metro large formats + 4 social videos + reporting (€200K media spend)
Engage the Integrated 360° Suite PackSeasonal Domination Pack
€385K
A 60s TV spot + national DOOH + metro Paris+Lyon+Marseille + 2 full press pages + 8 videos (€280K spend)
Engage the Seasonal Domination PackAnnual Domination Pack
from €850K/yr
4 seasonal broadcast campaigns + dedicated-capacity social production + a digital ambassador + direct Armin supervision (€500K spend)
Request a quotePermanent Presidency Pack
from €1.8M/yr
Everything in Annual Domination + 12 magazine press dossiers + a Premium virtual influencer + a dedicated 4-person team + weekly Armin steering
Request a quoteThe Productized Packs are not exclusive to DOMAINE or PILOTE engagements. Any house can take a one-off pack, alongside or outside a plan.
Studio conversation
A project in mind?
Thirty minutes to assess feasibility, propose a fitting format, and discuss the budget.