Media Booking · a Maison CerfLand innovation
Buying advertising space. With no intermediary agency.
We place your advertising — DOOH, metro, TV, airports, cinema, press — across premium French and Riviera media owners.
Need the creative produced? Discover the Studio
Today, a house that wants to advertise on billboards in Paris must find a media agency, wait 2 to 3 weeks for a proposal, negotiate rates and sign with the agency. Total cycle: 12 to 16 weeks.
With Media Booking: you choose a format, you read the all-inclusive range, and a Director replies within 24 business hours with the availability genuinely open and the amount that matches it. The Maison CerfLand margin is shown explicitly: 8 to 15%.
Three radical principles
Published ranges. Verified availability. Disclosed margin.
Published ranges
For each format we publish the market range we observe — production, space purchase, taxes and the Maison CerfLand margin included. Indicative amounts, without any media owner's commitment: the firm amount is set campaign by campaign, against your actual dates.
Verified availability
We keep no automated calendar of the media owners on your behalf. You give us your dates, we query the relevant media owner, and we come back to you with the weeks genuinely open, within 24 business hours.
Disclosed margin
The Maison CerfLand margin is stated explicitly on every range: 8 to 15% by volume. No hidden commission. Transparency is our radical choice.
Six families of formats
From large-format urban displays to a national TV spot.
Media planning, technical adaptation and third-party space buying are coordinated on quotation, according to the country, market, availability and conditions of the relevant media owner or authorised intermediary. Market-indicative amounts, without any media owner's commitment.
Urban DOOH
National outdoor media owners — on quotation
Billboards, 100 to 1,000 faces across major French cities and the French Riviera. Premium large-format displays.
from
32 K€ to 220 K€ / 14-day wave
French Riviera premium
Regional media owners & local networks — on quotation
Saint-Tropez, Monaco, Cannes, Nice, Antibes, Saint-Jean-Cap-Ferrat. High-season summer displays and Cannes Film Festival campaigns.
from
28 K€ to 180 K€ / 14-day wave
Paris metro
Metro display networks — on quotation
Premium screens (200 sites) or large formats (500 platforms). A captive audience of 4 to 8 M journeys/day.
from
45 K€ to 220 K€ / 14-day wave
Broadcast television
National channels, via their sales houses — on quotation
Broadcast-ready 15- to 60-second spots. Local or national waves.
from
8 K€ local to 250 K€ national
Airports
CDG · Orly · Nice · Lyon · Marseille · Monaco heliport
International arrival halls, VIP lounges, jet bridges. A captive UHNW and high-income audience. Nice Côte d'Azur included.
from
45 K€ to 220 K€ / 14-day wave
Yachting & ports
Marina Saint-Tropez · Port Hercule Monaco · Vieux-Port Cannes
Port displays, advertising paddleboards, harbour-office screens. A captive summer UHNW audience.
from
22 K€ to 95 K€ / 14-day wave
Cinema
National and independent cinema networks — on quotation
Pre-roll across premium theatres and independent networks. Event screenings on request.
from
12 K€ to 45 K€ / 14-day wave
Magazine press
French and international luxury titles — on quotation
Full or double-page placements in French and international luxury magazines. Riviera edition available.
from
18 K€ to 65 K€ per insertion
Market ranges · Urban DOOH
Billboards · Street furniture · Large formats.
| Format | Coverage | Production | Space purchase | Indicative total | Margin |
|---|---|---|---|---|---|
| Billboards 100 faces · Paris · 7 days | Paris | 14,000 € | 32,000 € | 53,000 € | 12% |
| Billboards 300 faces · Paris + ring · 14 days | Greater Paris | 18,000 € | 78,000 € | 117,000 € | 13% |
| Billboards 500 faces · 3 major cities · 14 days | Paris + Lyon + Marseille | 24,000 € | 125,000 € | 187,000 € | 13% |
| Billboards 1,000 faces · 6 major cities · 14 days | Nationwide | 32,000 € | 195,000 € | 287,000 € | 14% |
| Street furniture, 300 premium faces | Paris signature | 16,000 € | 65,000 € | 96,000 € | 13% |
| Large metro panels, 200 panels, 14 days | Paris + Lyon | 22,000 € | 110,000 € | 160,000 € | 14% |
Market-indicative amounts, without any media owner's commitment. Nothing is booked from this page: the firm amount and the genuinely open dates are confirmed in writing, campaign by campaign, once we have checked availability with the relevant media owner.
Market ranges · French Riviera
Saint-Tropez · Monaco · Cannes · Nice.
Our historic territory. Maison & Manufacture CerfLand is based in Nice. Our teams know every billboard site, every harbour screen, every strategic square of the French and Monegasque Riviera — from the Cannes Film Festival to the Monaco Grand Prix, by way of the Saint-Tropez summer.
| Format | Coverage | Production | Space purchase | Indicative total | Margin |
|---|---|---|---|---|---|
| Billboard display · Saint-Tropez · 14 days | Place des Lices + Port + Pampelonne | 12,000 € | 38,000 € | 58,000 € | 13% |
| Display · Monaco · Port Hercule + Casino · 14 days | Monte-Carlo signature | 18,000 € | 62,000 € | 92,000 € | 14% |
| Display · Cannes · Croisette + Palais · 14 days | Full Croisette | 15,000 € | 52,000 € | 78,000 € | 13% |
| Display · Nice · Promenade des Anglais · 14 days | Promenade + Old Nice | 11,000 € | 34,000 € | 52,000 € | 12% |
| Full Riviera circuit, 4 cities · 14 days | Saint-Tropez + Cannes + Nice + Monaco | 32,000 € | 145,000 € | 215,000 € | 14% |
| Cannes Film Festival · 12-day activation | May · Palais and Croisette access | 38,000 € | 175,000 € | 255,000 € | 15% |
| Monaco Grand Prix · 7-day activation | May · circuit + Casino + Port | 45,000 € | 195,000 € | 285,000 € | 15% |
| Marina yachting · 14 days · 3 ports | Saint-Tropez + Port Hercule + Vieux-Port Cannes | 22,000 € | 85,000 € | 128,000 € | 14% |
Market-indicative amounts, without any media owner's commitment. Nothing is booked from this page: the firm amount and the genuinely open dates are confirmed in writing, campaign by campaign, once we have checked availability with the relevant media owner.
Cannes Film Festival (May) and Monaco Grand Prix (May) waves are worked on application from November of the previous year. Limited capacity.
Market ranges · Paris metro
Screens · Large formats · Tunnels.
| Format | Coverage | Production | Space purchase | Indicative total | Margin |
|---|---|---|---|---|---|
| Digital screens 200 premium sites · 14 days | Central stations | 14,000 € | 65,000 € | 83,500 € | 12% |
| Large formats 500 platforms · 14 days | Full network | 22,000 € | 145,000 € | 199,000 € | 14% |
| Tunnel 30s video display · 14 days | Premium tunnels | 18,000 € | 75,000 € | 108,500 € | 14% |
| Screens + large formats + tunnels · 14 days | Paris saturation | 38,000 € | 235,000 € | 315,000 € | 14% |
Market-indicative amounts, without any media owner's commitment. Nothing is booked from this page: the firm amount and the genuinely open dates are confirmed in writing, campaign by campaign, once we have checked availability with the relevant media owner.
How to book
Four steps. A reply within 24 business hours.
Your request
5 min
You tell us the format you have in mind, your dates and the order of magnitude of your budget. Nothing is priced on this page: the ranges above are a market bearing, not a quotation.
Qualification and availability
24 business hrs
A Director replies, qualifies the campaign and queries the relevant media owner for your dates. You receive the sites genuinely open and the amount that matches them.
Proposal and contract
bespoke
We prepare a costed proposal by hand — sites, technical specifications, display schedule, Maison margin shown. You review it with us, then you sign it with the Maison. Payment terms are settled in the contract.
Production and display
4 to 6 wks
Production starts once the contract is signed. Display on your confirmed dates. Reporting provided within 15 days of the campaign ending.
Book your space
A campaign in mind? Let us check your dates.
Market ranges published. Availability verified with the relevant media owner. The Maison CerfLand margin shown. A Director replies within 24 business hours.