Sector · Prestige Cruises
Ashore as on board, the same exigence.
Lines, expeditions, luxury river cruises: tomorrow’s passengers choose their voyage on a screen, before they ever come aboard. That is where we build your presence.
Cerfi informs on itineraries from your approved knowledge — and never invents a port of call.
Acte I — The reality
On board, every port of call is orchestrated to perfection. Ashore, your digital presence is not yet worthy of that promise . Tomorrow’s passengers choose their cruise on a screen, before coming aboard.
Acte II — What we build
From destination to deck, a complete presence.
Destination films, seasonal campaigns, media placement and steering — under one roof, in several languages.
Production · The Studio
Destination films — ports of call, experiences, life on board. An image worthy of the voyage.
What you receive
Destination films shot and edited by the Studio — ports of call, life on board — declined per market and season, full rights.
What it creates
The voyage is chosen months ahead: your image keeps the ship’s promise before boarding.
Media Booking
Travel press, digital, airport DOOH: your message where the cruise is chosen, with no agency in between.
What you receive
Placement coordinated by the Maison at the networks’ official rates — travel press, digital, airport DOOH — in full transparency.
What it creates
Your message appears where the cruise is decided, with no opaque intermediary commission.
The Workforce — augmented agents
A multilingual agent answers requests and bookings, in five languages, day and night.
What you receive
A governed welcome in five languages: enquiries qualified, bookings assisted, the delicate handed to your teams.
What it creates
No time zone loses you a serious passenger.
Steering & Reporting
Seasonal campaigns — Mediterranean, Atlantic, expeditions — steered and measured every month.
What you receive
A monthly direction report per campaign and market — readable, honest, without vanity metrics.
What it creates
You know what each season produces — and where to commit the next.
Acte III — Cerfi in this world
A palace’s website, three in the morning. A future guest writes from another time zone.
Good evening. We arrive Friday with our two children. Can the terrace suite take a child’s bed, and is the pool open in the evening?
Good evening, and welcome. Yes — the terrace suite takes a child’s bed, prepared before you arrive. The pool welcomes you until ten in the evening; children are accompanied until seven. Shall I note the bed for Friday?
The house’s approved knowledge
That is a detail my approved knowledge does not yet cover — and I will not invent it. I am asking the concierge desk; the exact answer reaches you with your confirmation.
Knowledge boundary — never invented
House side, meanwhile
Table booked in the real calendar — Friday 10:15 pm, terrace
“Anniversary” request handed to the direction — awaiting approval
Staged demonstration — a faithful staging of the real behaviour.
Acte IV — The engagement
A presence worthy of the voyage .
The exact scope is defined in a first conversation. What is included, the first results, and the person you meet before any commitment — all written down.
DOMAINE
Lines · expeditions · river cruises
from
The complete presence direction of a line, from the editorial canon to seasonal production.
What's included
- Destination films — ports of call, experiences, life on board
- Seasonal campaigns — Mediterranean, Atlantic, expeditions
- Media Booking — travel press, digital, airport DOOH
- Multilingual agent — 5 languages, requests and bookings
First results
120 days
Full ramp-up
12 months
A multi-ship line? For fleets and international networks, the PILOTE plan orchestrates several brands and markets under a single signature. We define the scope together. Discuss my project
Before any commitment, we look
Thirty minutes. A written document. Complimentary.
A Senior Director reads your venue and returns an honest reading of your presence — no commitment, no sales pitch.