Sector · Galleries & Collections
The art you exhibit deserves an audience to match.
Galleries, auction houses, collections: those that build their editorial presence between openings do not only fill their evenings — they build a market.
Cerfi informs collectors between two hangs and hands every serious interest to the gallery.
Acte I — The reality
The art you exhibit deserves an audience to match. The galleries that build their editorial presence between openings build a market , not only an evening.
Acte II — What we build
From opening to market, a continuous presence.
Editorial content, exhibition film and press kit — to exist between events, not only during them.
Exhibition film
Before, during, after the opening. A film that extends the event well beyond the evening.
What you receive
A film shot from the hang to the opening, edited to live after the event — absent collectors included.
What it creates
The exhibition keeps existing — and selling — long after the evening.
Editorial content
Artists, works, creative process: a presence that builds an audience, not just a guest list.
What you receive
Artist portraits, readings of works and process stories, written and produced by the Maison.
What it creates
Your gallery builds an audience of collectors — not only a guest list.
Social media & Community
Regular editorial presence — Instagram, LinkedIn, art press. Held between exhibitions.
What you receive
The calendar prepared and published in your register — every piece approved by the gallery.
What it creates
Between two hangs, the gallery stays present — with the required sobriety.
Press kit
For major exhibitions and events such as Art Basel: a kit that opens the right doors.
What you receive
A kit written and composed for the art press and the fairs — ready to open the right doors.
What it creates
Your exhibition arrives prepared where its reputation is decided.
Acte III — Cerfi in this world
A jewellery house’s website. A collector writes from abroad, late in the evening.
Good evening. Is the piece shown in your “Heritage” showcase still available, and may it be seen privately?
Good evening. The Heritage collection is shown only in the private salon, by appointment — the house’s rule for its rare pieces. I can open the salon’s calendar for you.
The house’s approved knowledge
The price of a rare piece belongs to the house’s own voice — it is not in my public knowledge, and I will not estimate it. In the salon, the direction confides it to you personally.
Knowledge boundary — never invented
House side, meanwhile
Private salon booked — Friday 11 am
Salon direction informed — personal welcome on Friday
Staged demonstration — a faithful staging of the real behaviour.
Acte IV — The engagement
A presence that builds a market .
For major exhibitions, a Documentary Pack completes the plan. We define the scope together.
ATELIER
Gallery · auction house · collection
from
The presence direction of a gallery, from the editorial canon to production between openings.
What's included
- Editorial content — artists, works, creative process
- Exhibition film — before, during, after the opening
- Regular editorial presence — Instagram, LinkedIn, art press
- Press kit for exhibitions and Art Basel
First results
120 days
Full ramp-up
12 months
A major exhibition? For large-scale exhibitions, a Documentary Pack writes and films the event, from the hang to the opening. Extended rights, all channels. Discuss my project
Before any commitment, we look
Thirty minutes. A written document. Complimentary.
A Senior Director reads your venue and returns an honest reading of your presence — no commitment, no sales pitch.