Sector · Golf & Country Clubs
An exceptional course deserves an exceptional presence.
Greens, reception, impeccable service: your club holds a standard of exigence that its digital presence does not yet reflect.
Cerfi knows the club’s rules: real tee times, registered guests, privatisations handed to the estate team.
Acte I — The reality
An exceptional green, a reception room without equal, impeccable service. And a digital presence that does not yet reflect that standard of exigence.
Acte II — What we build
From season to club, a presence held.
Seasonal content, community and augmented welcome — to protect the club’s spirit while attracting the right co-optation.
Production · The Studio
Seasonal content — tournaments, greens, atmospheres. An annual presentation film of the club.
What you receive
Seasonal content filmed and edited by the Studio, and the club’s annual presentation film — full rights.
What it creates
The club shows its real standard — to today’s members and tomorrow’s families.
Social media & Community
Twelve posts a month, two monthly reels. A community held, in the club’s tone.
What you receive
Every piece prepared in the club’s tone and approved before publishing — the calendar is held for you.
What it creates
A community alive with restraint — never promotional, never silent.
The Workforce — augmented agents
An agent answers membership requests and bookings, day and night.
What you receive
A governed welcome that knows the club’s rules: membership requests qualified, bookings handled, the sensitive handed to the secretariat.
What it creates
No serious request is lost — and the spirit of co-optation stays protected.
Steering & Reporting
One direction, one clear report each month — seasons, events, co-optation.
What you receive
A monthly direction report — seasons, events, requests, co-optation — readable in five minutes.
What it creates
The committee sees what the presence produces, without diving into tools.
Acte III — Cerfi in this world
A country club’s website, Sunday evening. An international member plans his Saturday.
Good evening. A tee time for four on Saturday morning — with two non-member guests. Is that within the rules?
Good evening. Yes — the club’s rules admit two guests per member at weekends, introduced at reception. Their handicap is only required for competitions. Let me look at Saturday’s real tee times.
The house’s approved knowledge
A privatisation commits the house — the estate team decides and prices it. I prepare your complete request; they answer you personally: you will not have to repeat a word.
Policy: sensitive request
House side, meanwhile
Tee time 9:40 booked — four players, two guests registered
Privatisation request passed to the estate team — awaiting approval
Staged demonstration — a faithful staging of the real behaviour.
Acte IV — The engagement
A presence worthy of the course .
For clubs with a hotel and restaurant, the MAISON plan widens the scope. We settle it together in a first conversation.
ATELIER
Golf club · country club · private circle
from
The presence direction of a club, from the editorial canon to seasonal production.
What's included
- Seasonal content — tournaments, greens, atmospheres
- Regular editorial presence — 2 networks, reels included
- A welcome agent — membership requests and bookings
- Annual presentation film of the club
First results
120 days
Full ramp-up
12 months
A club with a hotel and restaurant? For multi-service clubs (hospitality, dining, events), the MAISON plan orchestrates the whole under a single signature. We define the scope together. Discuss my project
Before any commitment, we look
Thirty minutes. A written document. Complimentary.
A Senior Director reads your venue and returns an honest reading of your presence — no commitment, no sales pitch.